ADIDAS SUPERSTAR
When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe. With its rubber toe protection and non-marking sole, the shoe caught the attention of some of the best players from the NCAA and NBA, most notably Kareem Abdul-Jabbar. Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains today. Over the course of the next few years, it would advance from the court to the streets and, consequently, further into the public's consciousness.
The Superstar shoe has become part of popular youth fashion culture and are now worn regularly as casual footwear, rather than for sports. The Superstars, like the Converse Chuck Taylor All-Stars, easily made the transition from the basketball court to street as it was sported by hip-hop aficionados. In the early 1980s, 'b-boys' wore the shoes with extra thick laces called "fat laces", usually matching the color of the laces with the color of the three stripes on their shoe.
The Superstars (now known officially as the "Superstar II" as the current production shape differs from the original) are now being sold in Adidas Originals stores, with brand new colorways and designs as a fashion shoe with themes such as NBA teams and major US cities.
