The process. I first started doing some research on the competition. I was looking at the overall branding and UX of their webpage, including the number of call to actions to try the service offered (which is the intersecting goal of the company).
After I did research on the brand identity of Filed, which included the logo, typography and colours. I decided to tweak a bit the logo because the tracking of the letters needed a bit of adjustment. I decided to keep the current typography, as it suits perfectly the overall image the company has (assertive, friendly, familiar and great for web design). As well, I expanded the colour palette and added more shades for the primary, accent and grey colours.
Then, I looked at the company’s web page and noted some UX adjustments that could be made. After I started sketching on paper some ideas and after transitioned to Figma.
