Mercedes-Benz Stadium Coca-Cola bodega
Coca-Cola needed a presence inside Atlanta's Mercedes-Benz Stadium and sought our help to create a branded area to provide a refreshing, engaging destination that could help spur concession sales inside the venue. We looked to the past and were inspired to create a three floor dimensional building resembling the birthplace of Coca-Cola (Jacobs Pharmacy) with video display windows, a mural, and an awning covered cooler bodega. Scenario Custom, a local design and fabrication shop brought our ideas to reality. We also created video content (under the direction of Katrina Lenzly) of silhouetted residents for the window displays to give life to the third floor.
