Duolingo Maps: Live the Language
(Integrated advertising campaign - 2021)
Digital & Print, OOH:
There's a saying that if you want to learn a language you have to go to the country. The Live the Language Campaign is focused on getting people back out into the world, from inside their own homes.
We want to immerse them into the universe of language with environmental print ads in a language they are learning, a scavenger hunt in home, and partnering with Google Maps. Since you can't since you go to the country we bring the experience to you.
Art direction: Sirui (sirui.space), Chotivudh Buranasonggram
Copywriting: Skye Pollok
