Telecom companies lose billions of dollars due to fraud activities every year. Scammers always look for new ways to get other people’s money, while businesses — how to protect this money. TORRUM software by Lanck Telecom is a new solution to the problem.
Our task was to create a reliable image for a brand which is new on the market but might even surpass other players in terms of efficiency.
Working on the brand identity, we referred to the brand’s key role, a loss prevention partner.
Such a partner monitors traffic for fraud attacks and is always one step ahead due to smart algorithms. This is how we came with the “digital eye” logo and futuristic typography. Clients need to know that their business is protected. And this should be perceived at each of the brand’s touchpoints.
Creative team:
Creative Director/Сopywriter: Mikhail Rakov
Art Director: Maria Ustinova
Motion Designer: Nikita Podryadov
Account Manager: Yana Negrya, Elena Palamarchuk
Lanck Telecom Chief Marketing Officer: Dmitry Pukhtin
