T.E.M. Group
Articulating the essence of evolution
Articulating the essence of evolution
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In this digital day and age, everything is constantly changing, transitioning, and evolving. T.E.M Group is the largest engineering products and parts supplier in Malaysia with offices across the whole country. When they approached us for a branding revamp, they had a goal in mind: to communicate their evolution from a conventional distributor to a solutions provider anchored on modernising its products and processes. To express the company’s value of evolution, adaptability, and flexibility, we transformed their original square logo into an iterative and dynamic visual language. We also incorporated bold colours to communicate a brand that is youthful, energetic, and flexible. This transpired into a logo mark and visual identity that depicts a robust company; one that responds to ever-changing market needs and conditions by being at the frontier of industrial and technological revolution. Beyond this, we also worked alongside a professional interior designer to embody the brand’s visual essence into their physical workspace. This allows T.E.M Group’s workforce to adopt the brand revamp through the implementation of new business practices, meaningful workplace philosophy, and effective internal processes.
Scope of work:
Art Direction | Brand Architecture | Brand Identity | Brand Strategy | Wayfinding System
