In this assignment, we were to create a unique brand and catalogue for Antalis papers (based in Singapore), with a central theme that would suit the company.
The theme we chose for our brand of paper is addiction. Through illustrations and usage of appropriate papers by Antalis, we portrayed several unconventional addictions, from A-Z. Each illustration is accompanied by a few lines from songs that suited the addiction portrayed. We used the paper in an interactive way to get the reader to personally connect with the paper, and hopefully get ‘addicted’, in a way, to the brand of paper.
The cover page shows a heart with a lock around it, signifying 'Addiction'.
Illustration for 'Arson' (burning things): The edge of the paper was burnt to highlight that it was on fire.
Illustration for 'Self-strangulation': A makeshit rope that made it seem like the man in the illustration was actually strangling himself was added for effect.
Illustrations for 'Quilts': Multiple papers were cut out, acting as 'quilts'.
