As part of the campaign for the Cultural Festival Programming on Netherland 2 an interactive YouTube campaign was launched in which aspiring artists could participate by uploading their audition. The contestens were ingetrated within the interactive magazin and the audience could cast their votes on their favoriets. The winner was rewarded with a performance during the Uitmarket Festival in Amsterdam. In addition to the TV- and print campaign a digital magazine was developed as well.

 

Roles: (Digital/Youtube) Concept, Interaction Design and Project Management.
The RTV campaign and magazine were developed by Holland Central

The campaign was developed and launched in 2011