CLIENT: Cantaloupe Studio
AGENCY: Mojobrands
YEAR:2019/20
Visual identity and communication for a new Portuguese brand of footwear, positioning it in the premium/luxury sector.
The goal was to highlight some of its main characteristics. Footwear for people who like to travel therefore want comfortable footwear but also are appealed to the trendy factor of the product.
The visual universe created for the brand was inspired by the shape of the cantaloupe/ melon and the globe, using this duality to represent the balance between various characteristics of the products: comfortable but trendy, footwear for the beach and for the city, footwear to use during the day and during the night.
Credits:
Agency: Mojobrands
Project Manager: Teresa Paiva
Creative Director: Tiago Barquinha
Art Director + Brand Designer: Rafaela Abreu
Social Media Designer: Rosa Azevedo
Copywriter and strategist: Margarida Camacho
Year:2019/2020
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