All-new Hyundai BAYON celebrates world premiere on 2 March
Client: Hyundai
Location: Germany
Are you ready for new heights?
Digital world premiere will feature art exhibit.
To celebrate the global launch, nine artists from all over Europe were asked to create a unique piece of art inspired by the characteristic design elements of the car.
Focusing on the design aspect of this all-new model, Hyundai approached the model unveiling in a new and creative way. Artists were invited to apply their own creative directions while drawing inspiration from the distinctive design elements of the car. The nine pieces of art they created highlight various product features, bringing a new perspective and emphasising BAYON’s unique look.
The details of the car inspired me to make a very abstract piece that combines the individual elements to a puzzle-like composition. It was a great pleasure to bring the all-new BAYON into my world of illustrations.
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