TOURISM BRAND STRATEGY FOR AFRICA
For most people, Africa is terra incognita, a blank spot on the map. In reality though, it is remarkably diverse.
The darkness of ignorance and prejudice is shown as a blind black spot in which windows are cut through to reveal the true Africa, bright and interesting. Each bit of information that emerges from the black shows Africa from an unexpected angle.
The logo is designed to promote tourism not only on the continent as a whole, but also in each individual country.
