Hey Day.
Product: Hey Day—natural fruit chips made from ripe fruit, using unique drying technology that allows chips to retain almost 100% of vitamins.
Task: To develop an optimistic and recognizable package design, to emphasize company’s careful approach to fruit selection and naturalness; how the product is easy to eat and is high in fruit energy.
Solution: Design idea is based on an image of a hand holding a whole fruit - a simple, kind and clear image allowing to create a flexible system and to form a recognizable package on a shelf.
Task: To develop an optimistic and recognizable package design, to emphasize company’s careful approach to fruit selection and naturalness; how the product is easy to eat and is high in fruit energy.
Solution: Design idea is based on an image of a hand holding a whole fruit - a simple, kind and clear image allowing to create a flexible system and to form a recognizable package on a shelf.
Thanks for watching!
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Art Direction and idea: Nastya Lukina
Design: Nastya Lukina
Illustration: Katia Giagalova
Lettering: Olga Gorbatyh
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