Introducing a new product or service to the market is certainly a challenging task and process for a lot of business people, and it does not end there, unfortunately. The other half of the process is knowing how to properly promote and market this new product or service, especially to new customers. Indeed, failing to promote the product effectively might lead to great money losses down the road, even if it is great. On that premise, the following article presents some key tips and strategies that can help business people in adequately promoting their new services or products.
Market to Existing Customers
One of the best strategies that business people can use to promote their products is marketing it to their loyal customers. Existing customers will not only buy the service or product but also advertise it to their networks.
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