Ministry of Foreign Affairs and Expatriates - Jordan

•

Branding and Visual Identity Guidelines

Client Ministry of Foreign Affairs and Expatriates.

- Department of Communication and Media.
Year 2018 - 2020
Design Director Moh'd Nour Shahen

The Ministry of Foreign Affairs of the Hashemite Kingdom of Jordan was established in 1939, and it has 59 diplomatic missions worldwide, in addition to non-resident representation in 87 countries.

In 2013, the name of the Ministry of Foreign Affairs was changed to become the Ministry of Foreign Affairs and Expatriate Affairs, in order to give expatriates more attention and care, strengthen channels of communication and communicate with them, and deepen their ties to the motherland, which resulted in restructuring the ministry to add a specialized department in this regard to follow up on the affairs of Jordanian expatriates.

Ministry of Foreign Affairs and Expatriates - Jordan

Branding and Visual Identity Guidelines

The visual presentation used in our communication is more than simply design; it is a reflection of what the ministry represents. Consistency in the use of the visual identity builds recognizability among the ministry’s various audiences. We want to make sure that the visual presentation speaks the same language as what’s being said in text, audio, or video. If our visual presentation doesn’t match the conversation, it will lead to inconsistencies in our communication. The MFAJO brand identity should always be positive and reflect the ministry’s uniqueness, differentiation, and value.

The purpose of this manual is to provide guidelines that help you support a consistent and cohesive visual identity within MFAJO’s decentralized environment. The consistent use and thoughtful application of these guidelines on every form of official communication reinforce awareness of MFAJO, increases the ministry’s visibility, and reinforces our identity as a global ministry whose units work together for a common mission.
The standards include the use of colors, fonts, and design elements that make up MFAJO’s visual identity. The standards represent the identity of the ministry and should not be diluted through substitution or revision, or altered in any way.