Don Ballon
A company selling party products. When designing the brand identity, our objective was to create a multifunctional mascot that could be easily adapted to all advertising communications. Don Ballon is, as his name suggests, made out of balloons, the quintessential attribute of any party. The elements of his costume become part of the brand identity. Each segment of the character's design can also be used separately. The character's hat and hand, as well as the balloons themselves, can be combined with typography and integrated into promotional materials, packaging, animated
banners, and social media stories.
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