Project Objective:
My objective for this project was to redesign the packaging of a boxed item with a typographic focus, then invent at least two variations on the original design. For my product I chose the Great Value Pasta brand of Penne from Walmart, I felt that the packaging was dull and dated, it also blended into the other options in the aisle. The back of the box has poor hierarchy and is confusing to look at, but I definitely wanted to keep the recipe as a design aspect of the box because I felt the consumer would appreciate it being included.
Original Packaging
Moodboards:
Sauced:
For the ‘Sauced’ design, I was looking towards parent of young children, the people who might even be single parents, which is why they would be looking for a bargain type of brand like Great Value. I wanted the box to be eye catching with a large dye cut and fun bright colors with a dripping motif that reflects the color of the recipe that will be on the back of the box like the original.
Skyward:
The second redesign focused on working adults, people who are always on the go and are not only in a hurry but also practical, this group of consumers felt like the most straightforward bunch. I felt like to give them a break from all the gray monotony they might have in their day to day of going to work they might enjoy a soft blue, sky inspired color to look at. I want the mood behind this redesign to be calming and optimistic for people who are constantly on the move.
Structure:
The target demographic for this identity is students, those who might be more concerned with aesthetics than the previous two groups as well as To evoke columns and structures often seen at universities and places of higher learning, tall and sophisticated.
Sketches:
From my 12 sketches I I picked out four to take into Illustrator, at least three of which were based on my moodboards and the 4th is a combination wildcard.
Rough drafts 1
Rough drafts 2
Final Designs
Mockups
Mockup found Here
