Project
The comprehensive branding of the club residence offers a unique view of culture, history, and art
A luxurious residential building, the very definition of deluxe class, is situated in one of the most scenic places of the Northern Capital — at the intersection of the Moika river embankment and the Kryukov canal. A truly exclusive club experience — just 24 apartments with breathtaking views of the Isaakievsky cathedral, New Holland, and the Mariinsky theater. The most expensive residential building in St. Petersburg required impressive branding and marketing materials to impress even the most sophisticated customers. Our agency has developed the positioning, the name, a signature style, the advertising concept, a special visualization, an impressive website and an immaculate brochure; all reflecting the exclusive nature of the offering.
Done for the project:
Branding
Positioning
Tagline
Naming
Identity
Corporate style
Guidebook
A beautiful history
Visualizations of the building, conveyed in the photography of the surrounding space, celebrate the beauty of the neoclassical architecture at the intersection of two rivers, and the designer's illustrations highlight the building's elegance, conveying the idea of a "handmade" home nestled in the heart of history, art, and culture.
Beautiful style
Three Vs intertwined in an archetypical yet contemporarily styled crown are a symbol that looks as good on the facade of a building as it does in smaller formats; on our advertising materials it is arranged in a beautiful pattern.
A luxury presentation
The best brochure for the best residence. Perfection in every detail: the structure of the information, the design and content, and printing methods. All aspects of the presentation are carefully designed to satisfy and please the most discerning tastes of our clients, people who h1ave seen it all. The Art View House brochure was recognized as the best in real estate marketing by the Wowawards. Every detail of the brochure is designed to highlight the distinguished style and status of the project.
