Turkish Airlines presents…
STORIES THAT INSPIRE YOU TO FOLLOW YOUR DREAMS
Türk Hava Yolları sunar...
HAYALLERE YOL AÇAN HİKÂYELER
On March 8, at The World Women’s Day, Turkey’s one of the biggest company Turkish Airlines
which collaborates 46% women coworkers shared that proud. To inspire Turkish women,
we used our women’s stories. All of ‘em is based on a true story. At the end of the campaign,
we showed Turkish people, when the subject is dreams, there is no gender.
Birçok alanda, kadınlara eşit şartlarda istihdam sağlayan bir dünya markası olarak,
%46 kadın çalışan oramızla gurur duyuyoruz. Bu nedenle 8 Mart Dünya Kadınlar Günü’nde;
hayallerini gerçekleştiren kadın çalışanlarımızdan ilham alıp, tüm kadınlara ilham vermeyi hedefledik.
This year on March 8, we woke up with a sad news about violence to women.
As a national flag carrier brand of Turkey, we turned our celebration movie’s color into black and white.
We cannot celebrate women’s power in aviation business but we said no violence to women.
Türkiye’de 8 Mart gecesi yaşanan üzücü gündem sebebiyle bir şeyler kutlama yapamazdık.
Bunun üzerine kutlama ve ilham vermek amacıyla hazırladığımız filmimizin renklerini siyah beyaza çekerek
konuyla ilgili üzüntümüzü paylaştık. Ve #KadınaŞiddeteHayır dedik.
Client: Turkish Airlines
Advertising Agency: Tribal Worldwide Istanbul
Managing & Creative Director: Arda Erdik
Assistant Managing Director & Creative Director: Başar Bellisan
Creative Director: Melih Ediş
Creative Team: Selçuk Çelebioğlu, İsmail Anıl Güzeliş, Merve Selamet, Emre Karaca,
Rana Duran, Sedef Lakay, Nur Akyürek
Assistant Managing Director & Customer Relationship Director: Alp Gürsoy
Account Director: Merve Çetin
Strategy Planning Director: Ceren Şehitoğlu
Strategist: Furkan Özgür
Advertising Agency: Tribal Worldwide Istanbul
Managing & Creative Director: Arda Erdik
Assistant Managing Director & Creative Director: Başar Bellisan
Creative Director: Melih Ediş
Creative Team: Selçuk Çelebioğlu, İsmail Anıl Güzeliş, Merve Selamet, Emre Karaca,
Rana Duran, Sedef Lakay, Nur Akyürek
Assistant Managing Director & Customer Relationship Director: Alp Gürsoy
Account Director: Merve Çetin
Strategy Planning Director: Ceren Şehitoğlu
Strategist: Furkan Özgür
Social Media Group Head: Enes Çıkrıkçı
Social Media Management: Mert Yüksekbaş, Ömür Mert Koçdoğan
Social Media Management: Mert Yüksekbaş, Ömür Mert Koçdoğan
March 2021 / ISTANBUL / TURKEY
