DGT / SPEED REDUCTION

MCANN agency wanted to make a video highlighting the benefits of reducing the speed in urban centers. The application of a new regulation would reduce the rate of accidents and also the risk of mortality in them.

Our challenge was to represent in a dynamic and fun way but also very clear and concisely the stories created by Mccann and DGT. The artistic style for the animation was a collage of photography, video and illustration. We created a range of colors for a very fun and exclusive language for the brand. We are quite happy with the result.