SparkHouse was born from analysing the future of the Electrical Wholesaling market. Results found wholesalers were exposed to being left behind as e-commerce brands dug into traditionally trade only market and also wholesalers not meeting the demand of the 'prosumer' generation. Customers wanted choice and confidence in a wholesaler who can meet demand, offer around the clock convenience and bring accessible expertise on new and emerging technologies.

The SparkHouse visual identity was designed to stand out in the marketplace. Using a modern colour platte which pops on screens and striped back but elegant designs.

The logo icon captures the SparkHouse vision of 'power up your home' and works as a bold graphic mark across various print and digital applications.

The wordmark and naming was simple and stripped back, avoiding trade clichés and presenting a more retail oriented brand to accommodate a wider public audience.

SparkHouse brand is all about providing a place for consumes and contractors to discover electrical products and solutions which power up peoples homes. As such marketing is content aims inspires and advising audiences that SparkHouse boosts the in-store expertise compared to online e-commerce sites or traditional trade focused wholesalers.