LCI
Visually Appealing for the Visually Impaired
The Situation
For over 80 years, LC Industries has employed thousands - if not millions - of visually-impaired or blind Americans across manufacturing, distribution, wholesale, and the new tech services. If anyone deserves a kickass rebrand, it’s this group of people. LC Industries’ benevolence shined bright for the people they touched through their mission, but getting everyone across the U.S. to see that through their brand identity was another story. Headquartered in Durham, NC, LC Industries had many offices across the US, and maintaining their brand’s consistency wasn’t exactly on the top of their to-do list. As a result, their brand lacked energy, and their current and prospective employees began to feel less and less connected to the brand story.
The Solution
Meet LCI - the new name for one of the largest employers of BVI individuals in the United States. They may have a new name and new look, but the mission remains the same.
LCI needed their brand to pack a punch as big as the impact they're making on the community. That punch also needed to reach every individual across the visual spectrum, which brought a little extra challenge.
Features like high contrast in the color palette were of utmost importance. A simple graphical system that could translate to wayfinding in the physical environment for their employees was also key. New brand imagery highlights the people they serve. We built a brand simple enough to be easily replicated by internal team members yet flexible enough to remain fresh year after year – a kickass brand, that anybody can experience.
Team
Designer / Miles Clark
Brand Strategist / Ann Powell
