This is conceptual marketing plan for Tesla India. Made by me for educational purpose*
Tesla India
Tesla is an American EV manufacturing company that gained so much popularity and success over the last decade with entirely new and high-quality electric cars. Tesla founded and ran by non-other than Elon musk.
Indians love the new technology. That’s why Elon and tesla both have a massive fanbase in India waiting for tesla for a long time. Elon replied to one fan on Twitter last year asking about the tesla India lunch, and he hinted about 2021. Finally, in Jan 2021, tesla confirm the India lunch of tesla, and Elon tweeted again, “As promised”.
Tesla is an American EV manufacturing company that gained so much popularity and success over the last decade with entirely new and high-quality electric cars. Tesla founded and ran by non-other than Elon musk.
Indians love the new technology. That’s why Elon and tesla both have a massive fanbase in India waiting for tesla for a long time. Elon replied to one fan on Twitter last year asking about the tesla India lunch, and he hinted about 2021. Finally, in Jan 2021, tesla confirm the India lunch of tesla, and Elon tweeted again, “As promised”.
As per current news, tesla registered in Bangalore with the name tesla India.
Build the trust about tesla in Indians
Spread awareness about tesla India brand in almost every potential tesla customer.
Tesla is planning to launch the Model 3 in India, and there are plans for showrooms,
R&D plant, and maybe factory as well in coming years. Setting up a factory in India will directly affect the price of cars in India, and it will be a win-win condition for all consumers, country, and Tesla as well, but it will take some time. Until then, Tesla will import cars from outside the borders to sell in India.
According to the reports model, three will lunch in India at the estimated price of Rs.6o lakhs. This comes under the luxury car market section and, more specifically, the luxury EV market, where Tesla has two main competitors in India.
1.Proche Taycan
2.Audi E-trone
Both are costlier than the tesla model 3, but it will still give Tesla good competition.
But Tesla is more popular and had a fanbase already, which will help the brand for sure.
R&D plant, and maybe factory as well in coming years. Setting up a factory in India will directly affect the price of cars in India, and it will be a win-win condition for all consumers, country, and Tesla as well, but it will take some time. Until then, Tesla will import cars from outside the borders to sell in India.
According to the reports model, three will lunch in India at the estimated price of Rs.6o lakhs. This comes under the luxury car market section and, more specifically, the luxury EV market, where Tesla has two main competitors in India.
1.Proche Taycan
2.Audi E-trone
Both are costlier than the tesla model 3, but it will still give Tesla good competition.
But Tesla is more popular and had a fanbase already, which will help the brand for sure.
Tesla has trust issues in Indians right now, like how it will tesla react to Indian conditions.
And even after a good fan following in tech enthusiasts, tesla is less known to others outside the bubble.
And even after a good fan following in tech enthusiasts, tesla is less known to others outside the bubble.
So initially, We have to Gain that trust.
And reach up to every potential customer in India.
And reach up to every potential customer in India.
For that
We will run the #Readyforindia campaign for brand awareness and trust-building
We will run this campaign on both social and Print media.
Frontpage ads in Times of India. And automobile Magazines.
Hoardings in every Major city like Mumbai, Delhi, Bangalore, Calcutta.
Social media campaigns with hashtags #ReadyforIndianroads and #ReadyforIndianwhether
And most important, Elon musk tweet only with #Readyforindia
Future plan
1.More budget-friendly tesla options maybe India exclusive tesla-i
This will focus on the average Indian car buyer with a budget of 8-12 lakh rupee/
10,000$ - 16,000$.
2.Complete production in India instead of importing which will give huge benefits on taxes.
