Introduction
During its establishment and development, the furniture factory "Alpina Market" has developed and included in serial production a wide range of different types of furniture, taking into account the needs of the modern market. The company offers its customers the possibilities and tools for creating an author's, unique, exclusive product - this is an unlimited assortment of all kinds of upholstery materials and their combinations, finishing the product using the Capitone technique (or carriage tie), decorating the product with embroidery, various edging, decorative buttons and etc.
Task
Create a visual brand identity based on the company's concept and delivered.
Decision
We conducted an audit of the old logos and proposed to create a completely new text logo. To give a modernity to the classic style, when working with the antique, the bottom serifs were removed, and the sharp corners throughout the logo were smoothed. Also in the letters a, n, m on the extreme main strokes, there are rounding of the inner corners. This decision allowed us to get away from formality and show the aesthetics of the company based on the brand concept. When deciding on the corporate colors, we relied on shades associated with "high cost" and diluted with soft tones to add softness.
