2021 | Branding Concept | Not commissioned
Clubhouse is a new type of social network based on voice. People around the world come together to talk, listen and learn from each other in real-time.
CREATIVE DIRECTION
VISUAL IDENTITY
COLLATERALS
Approach
As the concept of the application is to bring people together from all over the world through live audio. I represented the concept by highlighting each person behind each voice through vertical bars that represent the common audio visual representation.
I wanted to offer the same flexibility to the logo to be able to adapt to its environment, taking the principle of audio that changes according to the volume of the voice.
The dominant color is this skin-like beige because it's an application where you can't see who you're talking to, so accentuating this human side was important to me. The secondary color palette is colored to bring life and dynamic to the whole visual identity.
