WIPE THE STEREOTYPE
Everywhere we see stereotypes are seeping in through society's paradigms and tossed carelessly into conversations. We helped Softweave Towels build a campaign for Women's Day #WipeTheStereotype to inspire women to push through such primitive thinking and age old societal norms of all the things women shouldn't and can't do.
The poster series won a bronze Foxglove Award in the Best Poster category. Some common stereotypes are listed down and the letter 'T' is "wiped" from every negative word to make it a positive sentence.
