Noscere
Noscere is a local fragrance house which provides scent solutions. Their main products are roll-on perfume, solid perfume and other products related to scent such as essential oils, sage, candles,...etc.
1.
Fall - Winter collection • The Memory Box
The fall - winter collection is a set of 5 mini perfumes - The memory box - with a theme of retro and festive winter. The goal was to portray the scents of 5 fragrances with different set design.
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The campaign's objective is to deliver the product's emotional side. Scent always awakens strong memories, therefore graphic elements such as rustic suitcase, brown paper, dry leaves, old polaroid photos and a touch of brownish filter is the best combination to portray the concept of memories.
Concept & Moodboard
A lot of drafts & Final option for the box's tag
Final option for the vial's tag
Besides the packaging design, I also in charge of designing the landing page, as well as creating social media graphics to match with the whole memory box concept.
2.
Ngot x Noscere • Mùi Trú Đông
Since being established in 2013 in Hanoi, the indie-pop band Ngọt soon gained a reputation in the underground music community. In October 2019, Ngọt released the album "3", then Noscere reached out to them to launch a very brand new merchandise - perfume.
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To incorporate the image of two brands into one product, we tested several label design. In the final design, we used the logo of Noscere and the pattern of one of their song to make them a pattern itself.
Packaging samples which got rejected
The Final
3.
Seasonal packaging design
As a local fragrance brand, Noscere has to constantly refresh its image to increase the customer reach, which includes in changing the package for special event or in choosing different concept each season.
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