Making India e-Aware: Croma Power of Print
For the third edition of the Power of Print contest held in 2019, the Times Group collaborated with Croma and offered all communication agencies an opportunity to create their version of an award-winning campaign revolving around ‘e-waste management’.
Croma wanted their consumers to start disposing of their e-waste as hoarding them could be harmful to the environment. The focus was to ‘Consciously identify items of e-waste lying around in their homes and flush them out’. We created 3 entirely different concepts to cater to the objective.
