Ayushman Mitra
Bobo (Ayushman Mitra) is a multi disciplinary artist based in Kolkata, who works extensively with mixed media on various fabrics and forms. He treats his garments like an art form, and his eclectic label's central motif is an androgynous split face seen in a lip-lock that symbolises liberation and self-acceptance.
Absolut Love
Combining art in forms of painting, fashion and theatrics I aim to create a space that seems surreal as its physicality and dynamic in thought. The idea is to transport the audience into a realm of maximist aesthetics that is inclusive and revolutionary by all means.
Associating the above idea to a brand like Absolut gives parallel art a platform that helps it reach out to people in more than one way. The liberation of love is what we both stand for, nothing but absolut love.
‘Absolut Love’ is a design concept that celebrates the liberation of sexuality and ones choice to love freely.
My Role
Art Direction | Production Designing & Sizing | Print Media
