This is a print advertisement designed for the GMR Hyderabad Airport's Udyaanam Initiative. Rajiv Gandhi International Airport, as part of promoting greening even beyond its campus, has a shop at the arrivals for selling plants, under the brand name of Udyannam. These plants are reared at GHIAL nursery and marketed through this outlet, thus cultivating a culture of ‘green gifting’!!

 

The following poster was designed to shed light on how one thing has an effect on everything similar to a butterfly effect. Humans have been responsible for the dimnishing forest cover on Earth this in turn has lead to the depreciation in the number flora and fauna population. 

 

The print ads were made as a part of my internship at Ogilvy, Hyderabad.

 

This one shows how decreasing forest cover has an effect on human health.