Graphic Design Portfolio (Material Published on Web)

Graphic Design for the WEBIf that is a title, that would make this a subtitle.

Here are some various projects from the course of the last 3 years.There are ads for the internet forums and for products, as well as other things posted on the website. Prior to this job, I had never used Photoshop or Illustrator. After four years, however, I have learned how to make Adobe Creative Suites work for me.

This is some of the WEB DESIGN material.

The Power RC Hobbies Logo
Once we decided to make the transition from an exclusive RC Helicopter shop to a full-fledged RC Hobby shop with cars and planes, I figured we would need a new logo.

When we transitioned to www.PowerRCHobbies.com, we needed ads for other RC vehicles other than helicopters. Brushless motors were quickly becoming the new standard. The Velineon Logo, motor (left), and ESC (right) are all from stock files from Traxxas. The use of gradients and shadowing provide depth.

One of the more anticipated product produced by our parent company, CJ Youngblood Enterprises. I took the background picture and the picture of the Total-G unit. The Total-G logo and background burst are from stock files from CJ Youngblood Enterprises. The reason for the text: there was a lot of confusion about the unit; this served to quickly answer most of the questions from our customers about the item.

One of the early ads shown on our website, PowerHelis.com. The idea was to emphasize the torque tube tail drive on the Rave helicopter, something I was able to communicate in the picture.

Experimenting with different backdrops. Fairly straightforward: picture and name of the product, price, three distinguishing features. Stock photo from castle was used.

Experimenting with different backgrounds. The Losi and Ten-T logo are stock files from Losi. The background photo I took at a track in Indiana; the car is a from a picture I took in our photo studio.

There was a lot of buzz about this product, but the only photo available to use was the one shown above, at that exact resolution. This ad morphed from a coming soon ad into the one shown.

I took the pictures of the regulators in our photo studio. The Gryphon Logo is from a Gryphon stock file. The focus of the ads was shifted from enticing customer to purchase an item to directing them
to the product pages for more information, thus the lack of price or information.

I took the background picture in our shop and the picture of the unit in our photo studioThe Beast-X logo is a stock file from Beast-X.

I designed the T-Shirts, took the picture of t-shirt on an employee, then cut them out and used them for this ad. We sold quite a few.

We started a series of videos called "What's In the Box" which essentially just showcased a few of the new products hitting the market, showing customers exactly what they were purchasing. This ad was shown on a number of forums with a large international base, which in turn generated a lot of international orders.

Again, not much creativity necessary: product, product name and company, who is offering the product, and a background. I started using gradients and pattern overlays to break up the monotony. The Spektrum logo and transmitter picture are stock files from Spektrum.

I used the same photo for the Total-G ad displayed on our website. It was an attempt to familiarize our site with new customers.

The world of RC is replete with small upgrade parts. Instead of crowding the 360x180 ad with some of the many products offered by Quick UK, I felt it best to let the Quick UK name sell itself.

Experimenting with different gradient patterns for the background to add depth. The Beast-X logo is a stock file; I took the product picture in our photo studio.

A relatively simple product that became our best seller. I tried something different other than a monochromatic gradient in the background.

Instead of listing every blade Radix blade we had available, I showed the customers with the picture I took in our photo studio. Those familiar with the blades are quickly able to identify by the labels; others with more information were able to click the ad and get a full listing.

For a year straight, we ran two different specials: one weekly and one daily. This meant I had to change out at least three ads a day (one for cars, one for helis, one for planes) and sometimes six (all categories, daily and weekly). Thankfully simplicity works best. A simple gradient in the background, product, name, discount, part number.

One of the first ads I ever created for CJ Youngblood Enterprises (before I started work for Powerhelis.com, later PowerRCHobbies.com). The layers behind the unit allow the product to stand out. I took the Solid-G product picture used and also created the G-View Compatible stamp. The Solid-G logo is courtesy of CJ Youngblood Enterprises.

One of the main themes the management specified was simplicity. I took this picture in the Studio for that specific purpose. The In Stock Now was added later at the request of the owner. This was also done for CJ Youngblood Enterprises, so there is no shop logo.

One of the main concerns I often heard from customers was the difference in part numbers from the manual to the actual kits/assemblies sold in stores. I took the time to update each assembly for the Rave 450 (and later, the ENV) so that a search for the manual part number would then list every assembly available for sale which included that part. This ad showcasing this ability saw a significant rise in traffic and parts orders.

Actually an adaptation from an adaptation, this ad bridges the gap between our previous RC-Helicopter-only shop, www.PowerHelis.com, and our new, all-RC-inclusive shop, www.PowerRCHobbies.com. The original was for a glossy post-card size handout so people knew about PowerHelis.com which morphed into another handout explaining the transition from PowerHelis to PowerRCHobbies. All the company logos besides the Power RC Hobbies
or Power Helis logo are stock files from the respective companies.

We ran occasional site-wide sales. This one was right before one of the largest RC Helicopter events in the world, named IRCHA. The lRCHA logo is courtesy of the AMA. The 7% stands out rather well against the other colors.

There were a lot of purposes for the ad: showcasing the fact new products and parts are coming, emphasizing the helical shape of the gears, and to ensure the products and name of our parent company were still in rotation. The ENV logo is courtesy of CJ Youngblood Enterprises

I took this picture as a creative way to express the difference in paint schemes on blade types offered by our parent company. The paint schemes varied by blade type, not by blade length. The Radix and Curtis Youngblood logos are courtesy of CJ Youngblood Enterprises, INC.

After a 2-year break, our parent company offered another type of Tail Blade length, complete with a new paint scheme. This ad prominently displays the parent company and its brand, the hobby shop, and the new tail blades.