WHERE TO GO ON HOLIDAY THIS YEAR?
We knew that we would be preparing a campaign for the destination brand BRNO TRUE STORY. However, the whole travel situation this year has been so mixed up that we found ourselves facing a completely new challenge. How to attract Czech tourists to Brno? In the end, all we had to do was realise what connects them.
Sometimes we’d all like to throw the rulebook away and do things our way. We’ve had enough bans and restrictions already this year. And as Brno has a rebellious spirit, the time has come to rewrite the rules. The rules that say it’s boring in Brno, that you won’t enjoy a holiday with the kids, or that you have to go for a beer with your mates.
IT’S TIME TO REWRITE THE RULES
AND EXPERIENCE #BRNOTRUESTORY
Thanks for watching! Find out more projects.
