THE TASK
A sustainable and responsible jewellery brand FORMES approached us with a task to create a logo and visual ID. They are known for growing diamonds in a lab having the same qualities as the normal ones. The brand is funky, bold and having a strong point of view they want to share with the customers.
SOLUTIONS
First of all, we created the visual ID is based on geometric grid illustrating the sharp angles of the diamond. Each picture is carefully selected to be bold and memorable, that would be in style with the logo. Secondly, the fonts supplement the idea of uniqueness and individuality. They are simple, yet having micro typography details (shoulders, tails). Finally, the selected colour scheme accentuates courageous outlook and makes it visible in the media - printed or online
WHAT’S GOLDEN?
We created a logo which has a clear shape - rectangular or square, though the letters have some fluidity and softness at the same time. It is bold, yet subtle representing the exceptional outlook on modern jewellery.
