Pasta Alica it's a totally italian emotion.

And like all good emotions, you must touch it with your hand. We're glad to show you the packaging design and the restyling of the visual identity of Pasta Alica, a company of pasta makers from Tito of Potenza, in the south of Italy.

The aim was to give the idea of a authentic Italian line of products, with a visual solution that comes from the past, but modern in the same time.

They also added new products like cherry tomatoes (illustrations by Claudia Bartoli).

For the logo, we kept the old pasta maker sign and we hide it behind the lettering to give deepness.

https://www.njucomunicazione.com