Bhima - Vows
Film opens on a young bride getting ready for her big day, putting on her wedding jewellery in front of the mirrror, one piece at a time.
She puts on her jhumkas and turns slightly to see her ears in the mirror. A smile appears on her face and we hear what she’s thinking.
“I promise…I will be heard”
The maang tika rises up to her forehead and she places the matha patti chains (nethi chutti in south) on either side of her head. Her voice says,
“I won’t frame my degree, I’ll use it”
At the mandap, her mother in law removes a long chain from her neck and puts it around Priya’s neck as a mark of her affection. Priya is touched by the gesture.
“I’ll find a place in all your hearts.”
During the pheras, when he reaches out to hold her hand, she adjusts the gold armlet on her upper arm and smiles as she squeezes his palm.
“I’ll be your biggest strength.”
Later, when the photographer asks them to look into each other’s eyes, she sees her jewels glinting in his eyes as he looks love struck. Her voice says,
“Because I can see it in your eyes”
The polkis on her nose ring shimmer, making her smile look all the more beautiful.
“I shine brighter than the stars, don’t I?”
VO: Wedding jewellery by Bhima. Fall in love with yourself.
Unext - Kabaddi
Film opens on Nikhil, a 12th std boy entering the opponent’s side on a kabaddi court.
Like a raider, he slaps his thigh and says, ‘deg-ree deg-ree deg-ree deg-ree deg-ree deg-ree.’
The opponent team has a mix of people all trying to get a hold of him.
One man says, ‘hamare gaav mein college hi kaha hai?’ and tries to catch him.
Nikhil ducks and whispers, ‘deg-ree deg-ree deg-ree’
A bus conductor says, ‘shehar jane keliye paise hai tumhare paas?’ and lunges forward.
Nikhil dodges him too, ‘deg-ree deg-ree deg-ree’
One village elder mocks him ‘koi diploma shiploma kar lo, ladki mil jayegi’
Nikhil manages to tag him out and tries to return to his court, ‘deg-ree deg-ree…’
But, the opponents all pounce and pin him down.
Nikhil fights back, ‘deg-ree deg-ree deg-ree…’ trying hard to wriggle out of their grip.
They hold his legs tight, grab his flailing arms, don’t let him move.
Nikhil inches forward ‘deg-ree, deg-ree…’ fast running out of breath and slams the white line with his palm.
Match cut to his palm hitting the enter key on his laptop at home as he logs into the Unext website.
VO: Nothing can hold you back from getting a degree now.
Logo appears
Unext. Unshackle.
Max Fashion – diwali
Film opens on mom putting three Max shopping bags on the table. Two kids – a boy and a girl, take out their Diwali clothes from the bags and go ballistic with joy.
VO: iss diwali pataakhen ghar ke andar phootengey
Mom is getting ready. She adjusts the pleats of her anarkali suit and turns to look in the mirror. Her eyes light up instantly with a smile.
aankhon mein hazaaron deeye jalengey
Then, the little girl twirls excitedly in her new dress. Her dress makes a nice circle just like a chakri rotating on the ground
Bina dhuen ke chakri ghoomegi
Then, she touches the rhinestones glinting on her new dress admiringly
Fairy lights hamari fairy par timtimaaengey
Her brother looks dashing in his new silk kurta. A Max shopping bag sits on the dresser.
Mom nods looking very impressed and gestures superb
mithai se bhi zyada meethi tareefen milengi
then, the husband puts a nice dupatta on mom’s shoulder and tucks a lock of hair behind her ear admiringly. She looks beautiful with diwali lights blinking in the background.
VO: Iss diwali taiyaar hone mein tyohaar ki chamak dhoondiye
VO: Max Diwali Collection. Utsav hai, sajne ka
Santoor hand wash - Anniversary
Film opens on an old couple celebrating their 50th marriage anniversary. There’s a lovely cake in front of them with a 50 number candle on top
The entire family is there with them
The old couple hold hands very sweetly. He brings her hand close to his lips and kisses it. Then, he caresses the ring on her finger lovingly
While cutting the cake, he squeezes her wrist making her smile
She puts a piece of cake in his mouth. And as she takes away her hand, he grabs her hand and licks a little cream off her fingers… making the younger family members giggle
One grandson asks, ‘dadu, what is the secret of your long lasting marriage?’
The old man simply smiles and turns to look at his wife adoringly… as she washes the cake off her hands with Sanoor handwash
VO: haath itne soft ki chodne ka mann na karey
Cut to PW. Sandal sticks and tulsi leaves mix to form the handwash. Then, application shots
VO: chandan ke guno se bana naya Santoor handwash… haathon ko rakhe soft
Now, the couple is dancing to a song on the radio, her soft hand cradled in his hand
Packshot
Santoor handwash. Har sparsh mein komalta
Dairy Day - Marathon
Film opens on a 45 year old woman crossing the finish line awkwardly at a local city marathon.
She is running very slowly, huffing, catching her breath clearly trying hard not to stop.
Her husband and daughter are cheering for her loudly.
She crosses the finish line, kneels down on the road and tells her husband:
“guess what… I came last in my first marathon… sab mere se aagey nikal gaye!”
Her husband gives her a Dairy Day ice cream and he says:
“par aaj na… tu bhi… tere se aagey nikal gayi!”
“par aaj na… tu bhi… tere se aagey nikal gayi!”
She breaks into a smile slowly and takes a delicious bite of her Dairy Day ice cream. The smooth, creaminess and the rich taste of the ice cream is clearly demonstrated in the happy expression on her face.
The range shot of all the ice cream flavours comes in with the Dairy Day logo.
VO: Dairy Day. What’ll you try today?
Exide Life Insurance - pota
Film opens on a 55 year old lady cooking in the kitchen when she gets a call.
The pressure cooker whistle goes off. Though it’s a video call, she puts the phone to her ear.
A voice on the phone says, ‘Mumma aapko pota hua hai!’
She looks at the screen and sees her newborn grandson in her daughter’s arms.
Her husband, a 60 year old man, rushes to the phone, ‘dikha dikha…’
He tries to touch the baby’s cheeks on the phone screen.
The old lady smiles seeing how excited her husband is to see his grandson.
-
Then one day, he wakes up in the middle of the night to some noises in the bedroom.
He raises his head and sees her softly singing a lullaby for her grandson on the phone.
He gets up and increases the screen brightness so that she can see her grandson properly.
She looks up and smiles at him affectionately
-
One evening, we see the old lady crawling on the living room floor with a tiger’s whiskers painted on her face. She’s acting out a story for her grandson on video call.
Cut to her husband applying a pain-relief balm on her knees that night before going to bed.
He says, ‘yeh sab karne ka umar thodi hai tumhari?’
She says, ‘Pote ke saath khelne ka… yehi to umar hai!’
He smiles.
-
Then one day, she is showing her daughter how to fold a cloth diaper on a video call while he holds the phone for her. She’s doing it perfectly but their daughter is fumbling.
He sees this and says, ‘khud jaake karo na!’
She says, ‘america?’ looking worried about the expenses.
He takes out the Exide Life maturity letter from an envelope and says, ‘haan! Yehi toh umar hai!’
Now, she smiles with just a hint of tears in her eyes.
VO: Retirement ke baad bhi… badalti zarooraton keliye raho hamesha tayyar.
Exide Life insurance
Santoor - New stage
We see a young woman looking at her recent stage photos. In the photo, she’s in her bharatnatyam costume receiving a shawl after a show. She remembers the performance fondly.
A newspaper headline reads, ‘Theatres shut. Performances cancelled.’
She sighs, goes to the balcony and starts dancing on her own. She looks beautiful as she arches her arms and neck gracefully.
We see her dancing in the balcony from behind a curtain.
Next day, a tiny hand throws lots of paper plane flyers into other balconies. Colourful paper planes go swooping into balconies.
That evening, she dances in the balcony just like she did the previous day, unaware of what’s going on. Her face is glowing and she’s full of energy as she leaps and emotes.
After her dance, suddenly a huge applause erupts from all the balconies in the opposite buildings.
The residents have all been watching her performance from their respective balconies. They switch on their balcony lights so she can see them.
She’s overwhelmed to have such a huge audience once again.
Then, the kid comes to the balcony, holds mom’s hand, bends down and says, ‘mamma!!’ cutely gesturing mom also to take a bow.
Mom smiles and bows to her newfound audience.
In one balcony, a woman turns while pouring water into a flowerpot. The water falls on the ground as she says, ‘mummy?’ surprised
Jingle kicks in and cut to PW: haldi aur chandan ke gunn samaye santoor. Twacha kuch aur nikhare…
In the comeback, mom and kid see her picture in the papers the next day. The headline says, ‘Dancer finds a new stage!’
And mom’s phone is constantly pinging with appreciative messages. She smiles as she reads them.
Cut to packshot
Santoor santoor
Tata Ace - Godown
Film opens on a Tata Ace mini truck pulling up in front of a house.
Film opens on a Tata Ace mini truck pulling up in front of a house.
The doorbell rings. A young woman answers the door. It’s her husband.
As soon as he enters, a few porters also enter the house carrying big brown carton boxes.
He says, “idhar rakho, idhar, kone pe.”
They go out to get more boxes. His wife sees the living room fill up with these big cartons and starts complaining, “jab se tumne dukaan khola hai, ghar ko godown banaa diya.”
As she complains, the workers start unpacking the boxes and she notices a new flat-screen TV, a new fridge, microwave, etc. and looks surprised
Her husband leans close to her ear and says, “achchi lag rahi hai na,” he pauses and says, “godown!”
She smiles apologetically for her taunts
As soon as he enters, a few porters also enter the house carrying big brown carton boxes.
He says, “idhar rakho, idhar, kone pe.”
They go out to get more boxes. His wife sees the living room fill up with these big cartons and starts complaining, “jab se tumne dukaan khola hai, ghar ko godown banaa diya.”
As she complains, the workers start unpacking the boxes and she notices a new flat-screen TV, a new fridge, microwave, etc. and looks surprised
Her husband leans close to her ear and says, “achchi lag rahi hai na,” he pauses and says, “godown!”
She smiles apologetically for her taunts
VO: Tata Ace. Dus lakh vyapariyon ki zindagi badal gayi hai, aur unke jeene ki andaaz bhi
Santoor Aloe Fresh - Smartphone
Film opens on two girls, Priya and Shruti, trekking down a rocky slope and they reach the beach. Fresh clear water lapping at white sands. Looks lovely!
They look at each other, drop their bags and spontaneously run into the sea.
While they’re splashing, Priya tries to take a selfie of them with the sunset in the background.
Priya taps on the phone screen and says, “yaar tere chehre pe focus nahi aa raha hai”
Shruti says, “shayad tere phone ko meri shakal pasand nahi hai. So oily” she touches her cheek with her hand to show it.
Then, Shruti looks at Priya’s face and says, “you look so fresh, no wonder sirf tum pe focus kar rahi hai. Very smart phone!”
Priya says, “isse smart toh yeh hai” handing Shruti a pack of Santoor aloe fresh.
Cut to PW. We see lemons slicing through water, Shruti splashes her face, the moisture stays while the oil is removed and she looks fresh.
VO: lemon zest se bana Santoor aloe fresh. Twacha ko moisturize karte hue chipchipahat ko smartly hataye. Taaki aap dikhe fresh hamesha.
Now, as they take a selfie in the water, the autofocus feature is constantly alternating between their faces, once on Priya, once on Shruti.
Priya says, “ab isey pata nahi chal raha hai kis pe focus kare.”
Shruti laughs looking fresh and lovely.
Packshot
VO: Santoor aloe fresh. Smart way to stay fresh.
Packshot
VO: Santoor aloe fresh. Smart way to stay fresh.
Exide life insurance - shorties
Dadi
Film opens on dadi asking her 3 year old poti, ‘dadi ko ek kiss de do please…’ and she puts a finger on her wrinkled cheek.
The toddler kisses her on the cheek.
Then, on the other cheek. Then, on dadi’s forehead, on dadi’s nose, on her chin, her neck…
Dadi cracks up and starts giggling, ‘arey, bas bas bas…’
VO: achcha lagta hai na jab pyaar bhar bhar ke milta hai! Isiliye, Exide life ka bonus bhi har saal bhar bhar ke milta hai.
Poti hugs her dadi and they rock from side to side.
VO: Exide Life Insurance. apno keliye do kadam aur.
Film opens on dadi asking her 3 year old poti, ‘dadi ko ek kiss de do please…’ and she puts a finger on her wrinkled cheek.
The toddler kisses her on the cheek.
Then, on the other cheek. Then, on dadi’s forehead, on dadi’s nose, on her chin, her neck…
Dadi cracks up and starts giggling, ‘arey, bas bas bas…’
VO: achcha lagta hai na jab pyaar bhar bhar ke milta hai! Isiliye, Exide life ka bonus bhi har saal bhar bhar ke milta hai.
Poti hugs her dadi and they rock from side to side.
VO: Exide Life Insurance. apno keliye do kadam aur.
Arcade
Film opens on a little girl excitedly pressing buttons on an archade game to knock down little rubber ducks.
Suddenly, the ducks stop moving and the game comes to a halt. Her time’s up.
A little hand comes into frame to give her an arcade coin.
She puts it into the slot and the games sputters back to life. She turns and smiles at her brother
VO: Zaroorat padne par loan milega instantly. Exide Life Insurance. Apno keliye do kadam aur.
Film opens on a little girl excitedly pressing buttons on an archade game to knock down little rubber ducks.
Suddenly, the ducks stop moving and the game comes to a halt. Her time’s up.
A little hand comes into frame to give her an arcade coin.
She puts it into the slot and the games sputters back to life. She turns and smiles at her brother
VO: Zaroorat padne par loan milega instantly. Exide Life Insurance. Apno keliye do kadam aur.
Tenant
Film opens on a young woman talking to her dad on video call. She is a little distraught.
‘agle mahine ghar khali karna padega’
Dad says, ‘phir kaha rahogi?’
She says ‘pata nahi…’ staring into the distance, looking worried
He says, ‘toh pata likh lo… number 71…’
She looks at her dad her eyes suddenly lit up with joy, ‘aapne Sudha aunty se baat kee? Thank you papa, thankyou-thankyou!’
‘agle mahine ghar khali karna padega’
Dad says, ‘phir kaha rahogi?’
She says ‘pata nahi…’ staring into the distance, looking worried
He says, ‘toh pata likh lo… number 71…’
She looks at her dad her eyes suddenly lit up with joy, ‘aapne Sudha aunty se baat kee? Thank you papa, thankyou-thankyou!’
As she blows kisses to her dad on the phone screen
VO: har shehar mein apne mil jaaye toh kitna aasaan hota hai. isiliye hamare advisors aapko har shehar mein mil jayenge
VO: Exide life. apno keliye do kadam aur
VO: Exide life. apno keliye do kadam aur
