The Strands is a community of houseboats located in a Wilmington marina. This website homepage + logo design were created as an alternate option during my agency's branding process for The Strands. The typeface utilized in the logo is representative of the wooden planks that are the foundation of dockside living. Waves are an integral element to the design to reference the marketing campaign being planned around "life on the water," and the color palette was selected to maintain a coastal feel.