CLIENT
Organic Ledger – Traceability redefined
PROJECT INFO
Software based traceability solution for organic food products built over blockchain and integrated with intelligent sensors for provenance.
STARTER THOUGHTS
In initial call with the client, we discussed how we want to position the brand with the help of the designed logo & identity. Given the fact that the name is a bit challenging with the tagline incorporated, we wanted to develop a logo / identity that would somehow imbibe the key features which comes with the name, and position it as a reliable, trustworthy product.
Our goal was to reflect redefinition of traceability as blockchain being new technology used in this product and to incorporate the client’s vision that logo should convey organic food feel as a symbol or something along those lines.
The direction was defined. I began research to have ideas and presented those options to the client. Finally the above logo was selected.
