The inspiration behind the design
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Think of a brand, that not only sticks in your mind but also does not scare you with irrelevant seriousness. When it came to the identity creation, we took the same route. And here we are! We are good, our brand is good, our customer is the goodie.
The primary logo includes a two-word combination made with the coolest font we designed and a smiley face. And guess what the secondary logo looks like? Yeah! Simple as hell. A goodie-smiley. Now have a look. No envy, cool vibes only.
Credits
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Client: Goodwin
Art director: Armen Khudgaryan
Creative Director: Arthur Geo
Creative Director: Arthur Geo
Head of Design: Hrach Simonyan
