Objective: To get more followers, reach and engagement on Social Channels. To boost monthly Sales and website ranking.

Challenges:

1. Running low on engagement.

2, Generating leads but were unable to convert as most of them were irrelevant leads.

3. Website ranking was poor as the targeted keywords weren't appropriate.

4. Sales was average, not moving in an upside direction

Strategy:

1. Understand their competitors like CP Plus and perform better in the industry

2. Created awareness amongst the users with appealing creatives, videos, memes, infographics, blogs and so on.
3. Plan budget by keeping 50 - 60% ROI and ROAS

4. Make full-fledged content calendar with varieties of post like festive, product centric, offerings, trending post, humour, blog, etc.

5. Promote their product through Facebook and Google Ads, investing slightly high on Google and vice versa. 

6. On page and regular organic off-page SEO activity to keep ranking high on the search engine.

7. Target the appropriate keywords for better reach and relevant approach.

Conclusion:

1. Comparatively higher engagement on social channels

2. Out of 15 keywords, 10 are ranking on the first page of Google.
3. Right keywords delivered right leads.

4. Boosted post across mentioned cities only.

5. Product is well known across the targeted audience.