Conference logos
The annual Coursera conference is the time when our university partners, industry partners and customers all come together to discuss the future of learning.
The conference logo design pulls from our brand architecture for stand-alone initiatives, which utilizes a smaller Coursera logo as an endorsement. These logos are available in a few different styles depending on the use case and prominence of logo needed.
Type styling
Our type system would use outline and fill text in our brand font 'Source Sans Pro' which reflects the bold 'Coursera' and light 'conference' in the logo, and allows for dynamic type design.
Color Palette
For color, I've pulled a subset of our brand palette that is bright and light
Design elements
These elements are intended to evoke conference themes including:
Innovation, Spark, Converge, Amplify, Accelerate, Growth, Transform, Curiosity, Kinetic
The stars in this system have 9 points, as an easter egg for the 9th conference.
Design prototypes
For this experience we would incorporate kinetic type and shapes and images could come in and out of focus to direct attention and add emphasis.
Animated zoom background
Event website
This animated conference banner would be an easy way to add some interest given the limited capabilities that the out of the box event website builder provided. Subtle animation in of our partner logos in the about section could also draw attention to one of the key draws for attendees.
Social media stickers
Interactivity is a big part of our conference experience, so I've created several prototype stickers we could use and share on social media. These would feature kinetic type, scrolling type, and pulsating blurs.
Social post prototypes
