In my blog I covered the subject of healthy living and how Gousto can provide those in search of implementing new healthy habits into their lifestyle. I let the readers know what exactly Gousto will supply and how beneficial it will be to their objective. At first a new way of living can seem intimidating and take you out your comfort zone, so I mentioned how Gousto give their subscribers thousands of different recipes and ideas to browse and choose from also delivering their chosen ingredients for their dishes right to their doorstep. These advantages were all spoken about to ease the tension of what may seem like a challenge by most, the convenience and comfort that Gousto give their customers, typically those who are just beginning to cook food at home and trying to live a healthier lifestyle by doing so. As well as talking about all the benefits that Gousto provides I went on to speak to my readers about the well-being and how healthy living can produce a happier positive mindset. My blog was aimed towards those between the age range of 20-35, this is partly for the reason that many new potential customers of Gousto’s may be needing that extra push to convince them and enlighten them with all the benefits that Gousto supply. The lower bracket of my target audience may consist of those who could be picking up the healthy living and cooking at home as a new habit. By sharing what Gousto have to offer I hope that I was able to persuade my readers to implement healthy habits such as eating healthy or cooking at home into their everyday lives. The design of my blog was made very simple purely for the fact that my main objective was to explain the benefits of being a Gousto subscriber, so my blog did contain some subheadings which were naturally made to be questions that the reader may ask themselves out of either concern or curiosity. I knew that many wishing to apply these habits will need some information before they fully decide on what steps to take. Though most of my blog consisted of a simple layout with text to educate my readers, a few images were added in order to properly portray the subject to the reader. At the end of my blog, I added a conclusion which summarised everything that I had spoke about what I had hoped to teach those reading. Overall, the purpose of my blog was to raise brand awareness and increase the SEO of the company by speaking about what Gousto do and how they may be of importance to those hoping to improve their physical and mental health from the assistance they have to offer, making healthy living more convenient and comfortable.
