The world famous brand Chupa Chups has a pronounced corporate identity and a memorable laconic logo, but this company does not have a personal brand character that could represent the company in the global market and be a bridge between the company and the consumer. Based on this, I decided to create such a character and started from moodboard
The main consumer of the Chupa Chups brand are children from 7 to 12 years old, based on this I decided to create a character of this age and gave him a name "Chu" consonant with the brand name
Then I proceeded to the selection of colors
And here is the final result!
The brand character can be used in packaging design, as promotional items and in many other places
