(PROJECT NARRATIVE)
*THIS IS STUDENT WORK AND WAS NOT USED FOR ACTUAL YETI BRANDING*.
This ad was made in an effort to broaden the current demographics (fishers, hunters, College Greek Life, etc.) associated with Yeti. The illustration shows a comical image of a yeti sipping on a fresh snowball he got from his cooler that is presumably even colder than his environment. This shows that the yeti is durable, always cold, and ready to party. This would be an ad that is appropriate during the winter/autumn months leading up to Christmas and other festive holidays that involve family/friend gatherings, as well as giving gifts.
my sources for files include and are limited to :
https://commons.wikimedia.org/wiki/File:Yeti_LOGO.png
https://www.tackledirect.com/yeti-yt105hc-tundra-105-limited-edition-high-country.html
(ILLUSTRATION DETAILING)
(CLOSE UP OF YETI-MAN)
