Trekk | Screwdriver
To better allow to product to be easily marketable it had to appeal to both the domestic market and the professional one.The overall form of the screwdriver is therefore simple to read whilst remaining easy recognisable. Dedicated colours aid users to memorize the driver bit and also opens up an better collaborative experience when working in teams.
Product concept
The overall form of the screwdriver is simple to read whilst remaining recognisable. It follows the timely proven cylindrical form without rills or extra grip structures to prevent blisters. Dedicated colours aid users to memorize the driver bit. Perhaps this removes inaccuracies in collaborative work.
Colour, Material & Finish
Fiskars & Bosch
The screwdrivers 6 parts are separated and offers a simple way to implement brand colours.
Fiskars typically uses three colours light grey, dark grey & orange. These colours will be implemented onto the screwdrivers, the controversial part would be to use the dedicated colours red/yellow to illustrate driver type, since Fiskars rarely introduces new colours in their products.
For Bosch it was trickier as they clearly separate the product lines for domestic use and professional by using two different colours. Domestic: green, Professional: Blue. However, the green product line can be found in several workshop.
