Apprenticeship Game Changer
The Western Cape Government has identified 5 key growth sectors where skilled young people are in-demand. As part of their Apprenticeship Game Changer they aim to encourage school pupils to take on apprenticeships and study through technical colleges.
The brief was to run a school promotion to create awareness around apprenticeships and in-demand job opportunities. To bring our world of opportunities to life we created a series of posters depicting each of the growth sectors on their own and then fitting together as a puzzle.
Collateral included:
Collateral included:
- Promo posters for schools (with removable promo corner)
- Awareness video for parents
- Social posts
- Awareness video for parents
- Social posts
- Computer screen savers in libraries
- Tent cards and posters in spaza shops & school uniform stores
- Tent cards and posters in spaza shops & school uniform stores
- School giveaways: pins, notebooks, pencil bags & flyers
- Lamp post posters near relevant technical colleges
- A deck of 54 career cards (to be played like Top Trumps) for Life Orientation teaches to use in their classes
Promo Poster (Full world)
Promo Posters
Promo Posters
Parent Awareness Video
Social Media
Social Media
Supporting Collateral
Supporting Collateral
Tactical Lamp post posters
Apprenticeship Cards (Teaching Aid)
Agency: FCB, Cape Town
ECD: Mike Barnwell
CD: Sabine Heckmann
CD: Sabine Heckmann
Art Directors: Humaira Chohan
Copywriter: Amy Thompson
