For Count the Memories Cakes, Natalie wanted to add an element that showcased her beautiful icing techniques. She wanted to keep her branding modern and sophisticated as she tends to steer away from the more traditional cakes. 

In order to meet the brief I used a sans serif font for the main body of text as this is simple and modern font, I then decided to use a script font and make it look as though the piping bag had written the text as this instantly highlights her icing.