Founded in 1998, the Rugby Players Association represents more than 1,000 professional rugby players,
both past and present. The new brand focusses on the strength and unity which is essential to rugby.
The primary logo centres on the RPA letters, linked by lines in a typographic approach reflecting the
three-player front row and the tight bonds between rugby team-mates. The identity is dynamic with the
symbol, wordmarks and graphic language building out from the RPA acronym. Creating an identity
which is bold, no nonsense and incisive.
