Technical task, goals and objectives of the project:
A business card site for a nail salon, the goal is to attract more customers, tell the story of the company, the benefits, and stimulate registration for procedures. To focus on sterility and safety, because this is the main pride of the salon, and also to make the sign up button the main functionality of the site. Analytics showed that clients most often sign up for procedures from mobile devices, so make the mobile version a priority.
The main - main information about company
Benefits - philosophy of the company and competitive advantage
Price - price information
Reviews - main reviews and link to reviews in social media
Contacts - contacts information
Functionality and UX briefing
We started our project with good UX briefing with customers that was implemented in functional map to get clean understanding what functionality we want to see on our site
According to this map I have made UX design for mobile version of our web site
I made it in black&white style to focus on functionality and content
According to this map I have made UX design for mobile version of our web site
I made it in black&white style to focus on functionality and content
Presentation of UX design:
After black&withe muck up approving we have started UA design developing
Main colors that have been used:
Main colors that have been used:
We used such colors, because that is main colours of the company brand
Font - Gilroy
Font - Gilroy
Our final UA/UX design: