TẾT LÒNG VÒNG
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Agency: ECH Creative
Art Director: Roy Vu
Project Leader: Dong Luong
Designer: Dong Luong, Minh Tien
Package Designer: Minh Tien
Assistant: Minh Tien, Cuong Phan, Phuong Anh
Content Creator: Thao Ho, Huong Tran
Photographer: FER Concept Studio
Vietnamese people often say: “Lòng vòng lại tới Tết” which means “in the bustle of daily life, Tet comes in the blink of an eye”. “Lòng vòng” is also used to describe the action of making a circuit of something. Imagine it like a chain of circles.
Muddling through much, we decide to name this Lunar New Year 2021’s gift set as “Tet Lòng Vòng”.
Not only inspired by the closeness of Tet, "Lòng Vòng" is also the significant feature of this Tet gift box. These small, beautiful boxes are both designed to protect the gifts inside, and recyclable put into various usages.
And voilà, now it's your turn! Let yourself unwrap the surprises, the excitements from “Tet Long Vong” gift sets.
In Vietnam, giving gifts to each other during festive seasons and Tet particularly, remains one of the most popular customs to express one's sincerity and best wishes towards the loved ones. However, the used items are often the potential causes of environmental pollution when they are not collected properly.
The idea of “Tết Lòng Vòng” completes the beautiful gifts in a more meaningful way. Our solution is to use eco-friendly materials as well as recycle the packages. Isn't it more wonderful when your loved ones can keep/hold your gifts longer throughout the year?!
You will find this “Tết Lòng Vòng” familiar and also strangely different at the same time. While the gifts themselves bring the traditionally familiar set of colours of the Lunar New Year, the strange difference here is that “Tết Lòng Vòng” does not clearly reveal the typical New Year joy. We have used the correlation between the darkness and light, to express doubt together with hope of a new cycle of growth in 2021. Doubt and hope are indeed our emotions throughout this turbulent year of 2020.
