In Russia, sector ministries often follow the least creative designing pattern, that is, they simply combine the region’s heraldic elements and the ministry’s title. 

The Ministry of physical culture and sports of Sverdlovsk region has broken the mold. Our agency needed to develop their brand style and make it minimalistic, dynamic, adaptive and functional. 

The new logo shows contours of the region pictured as athletic track marking. The region becomes one united sports arena. Heraldic elements are featured in the colour palette that consists of blue and green colors. 

The dynamic identity has a universal character. It can be bright and lively for youth sports events and serious and elegantly reserved for official ones.

Design Vladislav Derevyannykh

Design & Visualisation: Maxim Geychenko, Marat Dzhantuganov, Alexey Klimov

voskhod.branding | voskhod.agency