Pony is a socially engaged artist based in Montreal whose designs are worn by fans all over the world.
To launch her new mask collection, Pony faced two main challenges: increased competition from other designers (one of her major competitors is located 300 metres down the street from her boutique) and overall “mask-awareness” fatigue.
In this context, how do you sell masks to people who are still not wearing them properly if they wear them at all?
